Stop! I’m busy. I couldn’t’ believe it, those were the words that were said to me by the receptionist at my optometrist office when I went up to the counter after waiting now thirty minutes to see my doctor.
Let me tell you what led up to this moment. I arrived at my optometrist’s office at 8:20 for an 8:30 am appointment. Ok, I was early. The receptionist and another gentlemen physician’s assistant were sitting behind the desk, no one looked up, but since I had been there once before I knew to sign the clipboard with my information. I signed in, no word or look up of acknowledgement. I sat patiently and quietly in my seat and it was now 9:00, still no word from anyone, other patients had come and gone, so I went up to the receptionist and had my words and thoughts gathered.. “Can you please tell me how much longer Dr. M… will be as I had an appointment at 8:30?” it was now 9:00.. the receptionist put her hand up like a stop sign, and said,” I’m busy! Have a seat and I’ll call you when the doctor is ready. ”
Are you friggin kidding me? What on earth kind of customer service is that! I was so distraught and taken aback, I responded, I just need to know whether I should consider rescheduling as I had another appointment in an hour elsewhere. She told me again she was too busy and to have a seat. Well here I am showing up for an appointment to learn how to put in my new contact lenses, I’m completely shaking and thinking how am I going to relax enough to put those in my eyes. A few minutes later the physician’s assistant came to take me to the area to help with my new lenses and I told him, I needed to speak to the doctor first. He got my doctor I told her of this situation and how disturbing it was. She was sorry.. as we all are when we her that our staff is not performing; however she asked me to relax to try out my new lenses.. of course, I couldn’t’. I left and asked to reschedule.
An hour or so later, the receptionist calls me later to say that she apologized the new process for taking clients with contacts lenses was a little disorganized and that it affected my appointment. I couldn’t believe she thought the scheduling was the problem! The problem was her behavior. How rude and unprofessional to treat a patient and not be aware of it. I told her that her behavior was the issue and that anyone can understand blips to new processes. She didn’t apologize, she just asked if I’d like to reschedule.
Why I’m sharing this story is that the excuse for the bad behavior was because they introduced a new product and were not prepared for the work involved in the execution. The poor customer service is a whole other issue, however, one that also needs to be addressed. So before you think about rolling out a new product, spend a little bit of time planning out the processes, document them, maybe even inform your clients of the change, and refer to a process check list to help you through the process. Also, spend a little time and money on your employees for customer service training. If you can’t take the time internally, hire a professional. I know I could provide an inexpensive, value based program for this small office. It would cost them less than they lost. Their billing revenue with me is gone for good. Lifetime value to them — maybe $2500. And I’m just one patient!
There’s more to this story and I’m not going to bore you with the details, but let’s say, I’m looking for a new optometrist as the receptionist is still there and behaving poorly and unprofessionally. I cringed every time I called to schedule a follow up. It’s been a couple of months and each morning as I put in my contacts, I think of this issue, so I needed to move on so I can see more clearly and work with people and professionals who eye-dentify with my values. So I’m thinking, “Stop, I’m busy too and I deserve better customer service!”
(C) Strategize & Organize. Anne McGurty